how to create reddit backlinks

Reddit BackLinks Building: The Good and Bad in Using Reddit to create SEO Backlink

Are you looking for a way to boost your website’s SEO performance and drive more traffic to your site? If so, you might want to consider using Reddit as a link building platform.

Reddit is one of the most popular and active social media platforms in the world, with over 430 million monthly active users and 2.2 billion monthly page views. Reddit is also a goldmine of niche communities, where users can share and discuss content related to their interests, hobbies, and passions.

But is Reddit good for backlinks? And how can you use Reddit effectively to build links to your website?

In this article, I will answer these questions and more. I will explain the pros and cons of using Reddit for backlinks, and how to measure the value of Reddit backlinks. I will also introduce you to some must-know Reddit terminology, and how to understand and engage with the Reddit community. 

Finally, I will share some best practices and tips on how to build Reddit backlinks in 2023, and how to use affiliate links on Reddit.

By the end of this article, you will have a clear understanding of how to use Reddit as a link building platform, and how to leverage its potential to improve your website’s SEO performance.

What is Reddit?

Reddit is a social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. 

Posts are organized by subject into user-created boards called “subreddits”, which cover a variety of topics including news, science, movies, video games, music, books, fitness, food, and image-sharing, among many others.

Explanation of Reddit and its importance in SEO link building

Reddit is a great place to build links for SEO purposes because it gives you access to a wide range of users. Your content can get upvotes and comments by producing high-quality content that appeals to your target audience. 

This will help your content appear on the front page of the relevant subreddits. This can increase your website’s traffic significantly and raise its search engine rankings.

In addition, Reddit backlinks are valuable because they are dofollow links, which means that they pass link juice to your website. This can help improve your website’s domain authority and page authority, which are important factors in search engine rankings

Is Reddit Good for Backlinks?

Reddit can be a valuable platform for building backlinks, but it also has some drawbacks. Here are some merits and merits of using Reddit for backlinks:

Merits of Reddit Backlinks

Large and diverse audience: Reddit has over 430 million monthly active users and thousands of subreddits dedicated to almost every topic imaginable. By creating high-quality content that resonates with your target audience, you can attract upvotes and comments, which can help your content reach the front page of relevant subreddits. This can drive a significant amount of traffic to your website and improve your search engine rankings.

Dofollow links: Reddit backlinks are dofollow links, which means that they pass link juice to your website. This can help improve your website’s domain authority and page authority, which are important factors in search engine rankings.

Free to use: You can build backlinks on Reddit free of charge, making it an attractive option if you’re on a tight budget.

Demerits of creating Backlinks on Reddit 

Low-quality links: Reddit backlinks are not considered high-quality because anyone can get them. There are probably hundreds of people doing the same as you read this. That makes Reddit backlinks less valuable than those coming from more high-authority sites.

Nofollow links: Although Reddit backlinks are dofollow links, some subreddits mark links as nofollow by default. Nofollow links don’t pass authority to the websites they’re linking to, which makes them less valuable than dofollow links.

Downvotes and spam: Reddit users don’t like promotional posts, so they may downvote yours or mark them as spam. If that happens, your posts and links may get removed or become as good as invisible to other users.

Must-Know Reddit Terminologies to build Backlinks 

Reddit is a social media platform that has its own unique terminology and slang. Here are some of the most important terms you should know:

Subreddit A subreddit is a specific forum on Reddit where users can submit posts about a particular topic. There are subreddits for finance, sports, TV shows, and just about anything else you can think of. 

For example, r/funny is a subreddit devoted to funny content, while r/news is a subreddit devoted to news articles.

ELI5 ELI5 stands for “explain like I’m five.” When someone posts an ELI5 question on Reddit, they’re asking for a simple explanation of a complex topic. For example, someone might ask “ELI5, what is quantum mechanics?” 

In response, another user might provide a simple explanation of quantum mechanics that a theoretical five-year-old could understand.

AMA AMA stands for “ask me anything.” This is a type of post on Reddit where somebody with expertise in a particular field invites the community to ask questions they have. 

For example, an AMA might be titled “I am a professional basketball player, AMA.” Here, users would be free to ask the basketball player anything they want, from questions about their favorite team to personal questions about their life.

OP OP stands for “original poster.” This refers to the user who authored a particular post on Reddit. You’ll find users using the term OP when referring back to the author. For example: “OP specified that they don’t like cats.”

Throwaway account  A throwaway account is an account that is created for a specific purpose and then abandoned after that purpose has been served. 

Redditors use throwaway accounts for posting sensitive or personal information or asking a question if the user doesn’t want to be associated with their main account.

TIL TIL stands for “today I learned.” This is a type of post on Reddit where users share something interesting or surprising that they have learned. 

For example, a user might post “TIL that the average human brain weighs about three pounds.”

NSFW NSFW stands for “not safe for work.” This is a warning placed on posts or comments containing content that might not be appropriate for viewing in a work or public setting.

how to link on reddit – A more hands-on Method

On Reddit, establishing oneself as a valuable community member is more important than merely posting links in order to build backlinks. Here’s how to accomplish it, as simply as possible

Find Relevant Subreddits

Imagine you have a website about gardening. First, go to Reddit and use the search bar at the top. Type in “gardening” and see what comes up. 

You might find a subreddit like r/gardening. Think of it like finding a club where everyone loves talking about plants and gardens.

Example: Join r/gardening and look at what others are posting. See what kind of posts get the most upvotes and comments.

Create High-Quality Content

Now, think about what you can share with your new gardening friends. Maybe you wrote a blog post about growing tomatoes or made a cool infographic on different types of flowers. 

Your goal is to share stuff that makes others say, “Wow, that’s really interesting!”

Example: Share a step-by-step guide on how to grow the biggest tomatoes. Make sure it’s easy to read and has nice pictures.

Engage with the Community

Don’t just post your stuff and leave. Stick around and chat. If someone talks about their garden, tell them it’s cool and maybe give some friendly advice. 

It’s like being at a party and making friends by talking about things you both like.

Example: If someone posts a question about garden pests, share your tips or experiences in dealing with them.

Follow the Rules

Every subreddit is like a house with its own rules. Some might say “No selling stuff” or “Be nice to each other.” Make sure you read these rules (usually on the right side of the page) and follow them so you don’t get kicked out of the club.

Example: If r/gardening says no promotional posts, don’t post direct links to your gardening tool shop.

Avoid Self-Promotion

Reddit users can tell if you’re just there to advertise. Instead of saying “Check out my website,” share useful tips or stories and occasionally link to your site when it’s really helpful.

Example: If someone asks how to choose gardening gloves, give some general advice first, then mention your guide on choosing gloves and include a link.

Use Anchor Text Wisely

When you do link to your site, make the link words (anchor text) about what you’re linking to. Instead of “click here,” say “guide to growing tomatoes.” It helps people and search engines know what the link is about.

Example: “For more details, check out my complete guide to growing tomatoes.”

Track Your Results:

Use a tool like Google Analytics to see if people are visiting your website from Reddit. It’s like checking to see if your party invitations got people to come to your party.

Example: Look at your website traffic after you share a post on Reddit. See if more people are visiting and what they’re looking at.

Does Reddit Allow the Promotion of Affiliate Links?

Yes, you can promote affiliate links on Reddit, but you need to do it carefully. Here are some tips:

Follow the rules

Each subreddit has its own rules and guidelines. Make sure you read and follow them to avoid getting banned.

Be transparent 

Disclose that you’re using affiliate links in your posts and comments. This will help you build trust with your audience and avoid getting flagged as spam.

Provide value

Focus on creating high-quality content that provides value to the community. Avoid posting links to your website too frequently, and instead, focus on creating content that resonates with your target audience.

Use relevant anchor text

When linking to your website, use relevant anchor text that describes the content of the page you’re linking to. This will help improve your search engine rankings for those keywords.

Don’t spam

Reddit users don’t like promotional posts, so avoid posting links to your website too frequently. Instead, focus on creating high-quality content that provides value to the community.


We have covered how to use Reddit for SEO link building in this guide. We began by outlining Reddit’s significance for building SEO links. We then talked about how to use Reddit and its benefits as well as its drawbacks when building backlinks. 

In addition, we covered some best practices for creating Reddit backlinks in 2023 as well as how to produce excellent content that will get comments and upvotes on Reddit. Lastly, we talked about using Reddit to promote affiliate links.

By following the tips and strategies outlined in this article, you can use Reddit effectively to build backlinks and improve your website’s SEO performance. Remember to focus on creating high-quality content that provides value to the community, and engage with other users to build relationships and establish yourself as an authority in your niche.

Thank you for reading this article, and I hope you found it helpful. If you have any questions or need further assistance, please let us know.

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