600% More Calls. Dominating Austin’s Local Map Pack.

Overview

A home services contractor in the Austin, TX metro was struggling to stand out in Google’s competitive local map pack. Despite having a solid reputation and quality service, their Google Business Profile was underoptimized — limiting their visibility to only the nearest few zip codes and generating minimal inbound calls.

Over a focused 90-day engagement, our local SEO strategy drove measurable, trackable results across every key performance metric — calls, website clicks, impressions, and map pack rankings.

The Challenge

Before our engagement, the client faced several obstacles limiting their local growth:

• Thin Google Business Profile with incomplete service areas and categories
• Little to no citation consistency across local directories
• Homepage ranking at an average position of 26.5 — below the first two pages of results
• Only 24 homepage clicks and 865 impressions in the prior 3-month period
• Inbound calls from Google Business Profile had flatlined at ~1 call/month

Our Strategy

We implemented a comprehensive local SEO approach targeting both Google Business Profile optimization and organic search performance:

• Full Google Business Profile audit and optimization — categories, services, attributes, photos, and Q&A
• Service area expansion and geo-targeted content updates across all service pages
• Local citation building and NAP consistency cleanup across 40+ directories
• Review generation campaign to increase trust signals and engagement
• Homepage on-page SEO improvements targeting high-intent local keywords
• Monthly GBP post cadence to drive ongoing engagement signals

Results

Within 90 days, the client’s Google Business Profile went from generating 1 call per month to 6 calls per month — a 600% increase. Homepage clicks nearly doubled from 24 to 44, while total search impressions grew 167% from 865 to 2,310. Average ranking position improved from 26.5 to 15.6.

Conclusion

In just 90 days, this Austin home services contractor went from a minimal Google presence to citywide visibility — ranking competitively across the entire metro area and generating 6× more inbound calls from their Google Business Profile alone. The combination of GBP optimization, citation building, on-page SEO, and consistent engagement signals created compounding results that continue to grow month over month.